MARCH -2022MARTECHOUTLOOK.COM 19website personalization--no matter what their unique business needs. "We offer purpose-built tools to serve different CX strategies," notes Meyers. "This is also the reason why our CDP can be used across industries and verticals to meet different use case scenarios." ActionIQ customers can turn features on or off based on their point-in-time requirements, with auto-scaling to leverage leading-edge technologies with additional cost savings.Equally impressive is ActionIQ's attention to data governance. As opposed to storing the massive amount of business-critical consumer data on a third-party database, ActionIQ enables its customers to store it within their existing enterprise solutions. As a result, data is not moved to a different location outside companies' own security architecture, allowing them to maintain tighter control and improved data integrity. As data protection and privacy continue to grow in importance, features such as these will be instrumental in achieving the next stage of the CX revolution.Putting Clients at the Heart of its BusinessWhile businesses leverage ActionIQ to bolster customer-centricity, ActionIQ works to make sure its customers are at the center of everything it does. A testament to this is the three core pillars of ActionIQ, which underpin its approach to customer onboarding and engagement.The first pillar is time to value. As Meyers highlights, the ActionIQ CDP can be deployed and put to use within 45-90 days, a rather quick implementation driving faster ROI. Like speed, the quality of its product, including use cases and integrations, forms an equally important pillar for ActionIQ. At no point does it allow a trade-off between speed and long-term productivity. The third pillar supplementing the other two is ActionIQ's superior customer support. ActionIQ's customers can rest assured that the company will always be by their side if they face any problem while using their solution.At this juncture, ActionIQ is poised to enhance its CDP's capabilities even further. The company is doubling its investment in additional functionalities, such as a real-time API for instant consumer data sharing and newer data ingestion (collection) channels. At the same time, ActionIQ is looking at footprint expansion as well. "We're expanding our operations in Europe and APAC regions," mentions Meyers. "All in all, we want to be the customer experience hub that brands use to provide their customers with exceptional experiences." MTThe ActionIQ CDP acts as a CX Hub that unifies customer data, puts it into the hands of those who need it to extract actionable insights and enables B2C and B2B brands to turn those insights into experiences across all online and offline channels
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