6MARCH 2022Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com 04- March - 2022, volume 08 - 01 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on our interviews with CIOs and CXOsDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Technology has changed advertising and will continue molding its future. Mobile technology, artificial intelligence (AI) and extended reality such as AR/VR have caused paradigm shifts in the marketing landscape. Businesses nowadays are opting for multichannel marketing. On top of that, social media platforms have emerged to offer diverse marketing channels through ad hosting and management that monetize their content. One noticeable trend from the wake of the COVID-19 pandemic is that people are spending even more time connected to their smartphones and mobile devices than ever, and brands know that. Therefore, marketers can expect businesses to be more present in those gadgets and increase their investment in mobile advertising. The incursion of industry 4.0 brings with it the age of automation, and AI has given birth to automated content management solutions that personalized and periodic ads. This, when combined with Big Data and data analytics, gives rise to programmatic platforms which use targeting signals and real-time adaptation for campaigns across all channels. Chatbots powered by AI solve consumers queries online and help them make a more informed choice. Subscription-based content platforms are emerging more than ever, especially when brands reach a niche market. There have been cases of brands aligning their ad strategy with a popular movie or TV show theme, an approach welcomed well by marketers and consumers equally.There are multiple opportunities for marketers to tap into for ad management, and there are several solution providers in the market answering these needs. In this edition of MarTech Outlook APAC, we bring to you some of the most prominent Ad Management Solutions Providers delivering the best outcome for their clients. This edition also comprises exclusive insights and thought leadership from subject matter experts, CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best ad management solutions providers as per your requirements.Do let us know your thoughts!Redefining the Future of MarketingAsher Blake
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