6March - April 2018CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MARCH - APRIL - 2018Mailing AddressValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.838.0854, F:510-894-8405 March - April - 2018, volume 04 - 01 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Joshua ParkerAshik jainFrank Noel Kyle SummersVisualizerAR RamjithSEO SPECIALXavier Thomasxavier@marketingtechoutlook*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comThe yesteryear concept of seeking answers from experts has more or less been taken over by the search engines. Today, what every marketing expert strives to achieve is to project their websites as the valuable answers on to the first page of any search engine ranking. The constant endeavor is to prove the uniqueness of the website and meet the search engine's criteria to showcase products and services in front of the right customers and garner maximum revenue. As search engines constantly change their selection criteria, the lingering question remains; how do you, for instance, prove to Google's smart algorithm that you are the best? In the dynamic SEO trajectory, catchphrases such as dwell time, click through rate, keywords, in-depth and optimized content, SERPs and a host of SEO elements are fundamental to online marketing for an improved website ranking, which will in turn boost traffic and improve brand awareness. Content definitely leads and a sizeable portion of the SEO budget can be allocated for that amazing content tailored for mobile audiences as well, and links that can pitch for the prime slot. And the introduction of videos will definitely tilt the scales favorably, given the rising volume of video traffic.As Google strives to put forward more personalized SERPs and as the complexities regarding rankings grow, SEO techniques and experts are continuing to evolve with research and experimentation. Strategies and techniques that once proved their mettle have become obsolete and newer tactics and approaches seem to garner quick wins in the SEO segment. Being ahead of the race requires continued learning and testing of latest trends. Though Google still dominates, one has to also take into reckoning the rising popularity of Yelp and Amazon among others on the horizon. In the art and science of the game, a future-proof approach to a winning SEO strategy will net a wider audience and unlock new opportunities.The Perfect Answer
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