8March-April, 2017Our days are filled with disruptive noise. Intrusive ads are almost always within eye (ear)-shot. Telephone calls ring at all hours from companies you've never heard of before. Interruptive marketing and sales tactics show little concern for the people they're actually marketing to. Ten years ago, HubSpot founded inbound marketing, matching the way companies market and sell with the way people actually want to shop and buy. But that was a decade ago. Think of all that's happened in content, commerce, and culture since then. What people want (and how they discover it) is much different today. Why? Because people evolve. They change. And as technology continues to grow, inbound marketing needs to adapt and evolve to these very same changes in consumer behavior.Each year, HubSpot releases The State of Inbound, a comprehensive research report that surveys thousands of people around the world on the priorities, challenges, and strategies in marketing and sales. This year's report looks at today's concerns and uses leading research to offer insight into the future of the inbound movement.Understand Where (and How) People SearchGrowing organic presence has always been a top priority for inbound marketers. And that meant optimizing your content to be discovered through search. While there were a number of search engines out there, it really came down to one: Google.For the first time in years, we're witnessing a behavioral shift that's disrupting the way people search for content. Google processes over 3 billion searches a day--still the most of any search engine. But Facebook ranks a close second, processing more than 2 billion searches per day.By Kipp Bodnar, CMO, HubSpot HubSpot [NYSE: HUBS]Inbound Marketing & Sales Is Evolving. Are You?INMY PINION
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