JUNE 2024MARTECHOUTLOOK.COM8IN MY OPINIONBy Sherri Swabb, Director of Marketing, Yaskawa MotomanCOMPREHENSIVE CAMPAIGN MANAGEMENT TO ACCELERATE COMPETITIVE EDGESherri SwabbThe accessibility of the digital world may be the biggest asset a corporation has when it comes to leading a generation. Providing the power to reach a larger swath of target audience for increased sales and revenue, it seems like a no-brainer concept. However, for many marketing departments, this avenue is not explored or dropped for multiple reasons, opening the door for competitors to capitalize.As marketing leaders look for ways to revitalize their efforts in a post-COVID world, they would be wise to adopt (or revisit in some cases) the use of digital campaigns. Whether through social media, push e-mail, online webinars, or other interactive means, leveraging digital tools in today'stech-driven landscape is key. That said, here are four basic yet vital concepts for marketers to keep in mind for campaign management:Appeal to Your AudiencePerhaps the easiest concept to embrace is the idea of creating
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