JUNE 2024MARTECHOUTLOOK.COM9partners, local government, and staffing companies. Use event management software like Asana to keep organized and hit deadlines to save on costs.DYNAMICS OF TIME AND LABOREvent industry workers were some of the hardest hit during the pandemic, with many workers and industry veterans forced to change careers to make ends meet. The event industry has rebounded in 2023, but we still lack a surplus of the skilled event workers we had pre-pandemic. Investing time in pre-event training will give staff with less experience confidence and help them understand how to execute the contingency plans you've established.DYNAMICS OF TIME AND SPONSORSHIPHaving the right sponsors invest in your event is often the difference between losing money and turning a profit. Hiring the right sales team that understands The art of the event is to make sure that the fans never see the chaos happening behind the curtain, separating the front of the house from the back of the housecorporate planning timelines is paramount to this process. People looking to create time must take into consideration that sponsors will affect not only your profits but also the look, feel, and purpose of the event. Give your sales team at least 9-12 months to pitch partnerships. Spend time crafting a well-designed sales deck that shows creative brand integrations. Showcase in-depth fan demographics and invest in event technology that captures fan data to show sponsors meaningful returns on investment. Attendees leave digital footprints at events, deploy beacons onsite that measure dwell time at a sponsor's activation, or use tools to capture consumer data with QR codes, surveys, polls, feedback forums, and event apps. For those ready to take new approaches to longstanding problems, the creation of time will mean the creation of value and the ability to elevate a business that keeps finding new ways to live in our rapidly changing world.
< Page 8 | Page 10 >