8June 2021HOW TECHNOLOGY CAN HELP YOU KICKSTART YOUR CONTENT MARKETING OPERATIONBy Jennifer Kemper, Director, Content Strategy, AmerisourceBergenWhen I first joined the content marketing team at AmerisourceBergen almost six years ago, we were a small but mighty operation. We dug in on production to build a content hub where not much had existed ­ and we did it with very few tools. Not a lot has changed for us in terms of team size over the years. But technological advances in content marketing have enabled us to build and engage audiences with more high-quality content that addresses their business challenges than ever.How did we do it? And how can you use today's tech tools to stand up or optimize your content marketing program? Use content marketing technology to tackle three of the biggest challenges today's content marketers face:Creating quality content at scale: Whether you're a small shop or part of a large, matrixed organization, adding headcount isn't easy. Plus, even the most prolific writers and subject matter experts have a limit on what they can produce. Consider tapping into online networks of freelancers or agency relationships that can help you multiply your content production and free up internal resources for content strategy. What to look for: freelance networks that pay writers fairly and vet talent for content marketing In My Opinion
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