6June 2021Debra MorganEditorialDebra MorganManaging Editordmorgan@martechoutlook.comThe content marketing industry would soon be worth more than $400 billion. Along with this, the COVID-19 pandemic has significantly contributed to creating a new halo of importance around content marketing. While businesses are down and companies don't have the budgets to spend on paid marketing, content marketing has become the new focus for organizations across the globe, proving that content, after all, remains king. In the current time of distress, a solid content marketing strategy plays a pivotal role in every business strategy to expand and communicate its products and services with the masses. With the rise of Slack communities across tech and the focus on personalization in marketing during COVID-19, building online communities around content sharing and creation allows marketing teams to continue to expand their reach. In addition to this, the last few years have majorly gained traction for visually stimulating content. Brands have transcended to creating both short videos such as thumb stoppers and long-form visual content optimized with SEO to enable maximum content promotion. As the consumption medium for consumers changes in 2021, the voice-activated content business has also been marking an upward trajectory. Along with this, Podcasts have become one of the most readily consumed forms of media, making them a brilliant choice for marketing. While 2021 brings a lot more than these above-mentioned content marketing trends, marketers must not forget about inspiring their target audience and engaging them in the most effective way possible. Moreover, aligning content and SEO efforts in the right direction can do wonders for brands. Content marketing has so much to offer and is truly one of the cornerstones of any successful business strategy. This edition aims to provide readers insights from industry leaders to help them have a detailed understanding of the content marketing landscape and some of the recent trends taking place in the field. Let us know your thoughts.The Ever-evolving Content Marketing LandscapeCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com JUNE - 01 - 2021, volume 07 - 04 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffAsher Blake
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