6June 2020Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com June - 10 - 2020, volume 06 - 06 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@martechoutlook.comThere's no denying that technology has changed advertising and will continue to shape its future. Technologies such as 3D printing, AI, and AR/VR have already created dramatic shifts, and the landscape still continues to change. Evidently, today the advertisers that don't follow the digitalization path are likely to stay behind. However, despite all the technologies, advertisers must not forget the basics that still regulate the world of advertising. Without adequate market research that helps in identifying the niche segment, an organization's marketing campaign can still not bear a fruitful result. So, with comprehensive market research, organizations must churn out entertaining content that reaches the right people in its proper context. And, when it comes to working on extensive market research, there comes a vast trove of data. To make the process simpler and more streamlined, today, savvy businesses are plugging all their marketing tools into the same data reservoir to create a single source of truth. With this, consumers can enjoy an uninterrupted flow of content with relevant ads. At the same time, advertisers are taking keeninterest to understand the psychology of a consumer through the use of AI, so that they are not just driven to sell products butalsoconnect with them at a more emotional level.In this edition of MarTech Outlook, we bring you the story of some of the most successful ad management solution providers that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best ad management solution providers according to your requirements. Let us know your thoughts!Using AI to Prioritize CustomersIssac George
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