62016JuneCIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2016 Valley Media Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.JUNE - 2016Mailing AddressValley Media Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 JUNE - 2016, volume 02 - 06 Published by Valley Media Inc. To subscribe to Marketing Tech Outlook Visit www.marketingtechoutlook.com Editor-in-ChiefDebra MorganEditorial StaffSalesAaron PiercKathy Arnold Eileen SinghShirley FaithJade RayVivian MurrayVisualizerStephen ThomasDebra MorganCRM SpecialLouis Fernandeslouis.s@marketingtechoutlook.com510 556 2400EditorialDebra MorganEditor-in-Chiefdmorgan@marketingtechoutlook.comThe advancements in communication technologies continue unabated, the surge in customer expectations also follows in perfect unison. In tandem, to increase marketing effectiveness, the name "CRM" has undergone a makeover in its value proposition by adding four different dimensions to its arsenal--the cloud, social, vertical-centricity and the mobile. The evolution continues, combining the data from customers, social media and the billions of devices and sensors to present a new "CRM of Things."Named as the fifth driver, CRM of Things has the added ammunition to understand customers across all touch points down to the minutest detail. The advantage is in garnering granular level information on the data collected from myriad of connected devices without human intervention. The constant torrent of data on customer habits and behaviors on integration with IOT technologies and CRM, can help in the execution of real time marketing strategies tailored to initiate a personalized customer interaction and better-targeted campaigns.With IOT taking center stage, it is possible to enable automated notifications and offer instant customized pricing depending on sales and market conditions in the buying process. The marketing effort can be directed to those customer segments that display a preference for the product, which helps in improving the conversion rates. Likewise, the data garnered from the connected devices can also help initiate customer retention strategies. By tracking customer preference data and the device history logged in the CRM database, a proactive service call directed around the time a device is predicted to fail can bring in the transformational context to service level efficiency.As the CRM's metamorphosis continues, we present the Top 10 CRM Solution Providers 2016 whose offerings help transform the numerous transactions into an interactive endeavor to maximize the returns from CRM investment. This edition also features insightful articles from CMOs on the varied hues of CRM and their adaptations and how they have reaped its manifold benefits to create positive customer engagements.Do share your thoughts.A Positive Changeover in the Making
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