6 JULY 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com JULY - 05 - 2021, volume 07 - 11 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Marketing Automation is now the industry norm. For an industry that is believed to valued at $25 Billion by 2023, you've got to have your sights set on increasing your overall marketing technology budget over the next two years.A couple decades ago, the basic idea was a foundation of marketing and the creative concepts were born during brainstorming and Friday night parties. Digital marketing today is all about technologies. It is different, complex and continuously evolving. Nevertheless, for many of us, the term "marketing automation" still sounds a bit abstract. It's like having a robot for running ad campaigns, social media management, blogging and sending email newsletters.Indeed, the future of routine automation has arrived since the broad introduction of AI and machine learning. It's hard to imagine any other professional sphere where the number of routine tasks would measure up with marketing. That's why it's time to start thinking about how exactly automation can help to elevate your business to a new level or turn your brand's weaknesses into strengths.Marketing automation is steadily becoming a widely-used resource among big and small businesses. Nonetheless, this technology is improving to make marketing more convenient, accessible, and rewarding for users. It's important to realize new trends in the marketing automation industry so you can get ahead of your competitors and optimize your organization's revenue. Marketing automation reduces the degree of uncertainty that marketing professionals have to deal with on a daily basis. As soon as your website traffic reaches a couple hundred visitors, you can't possibly track each one manually. Here's where marketing automation comes in handy.In the same way with emails, if you can't send welcome letters to everyone who has registered or make offers based on their interests, use automation. Such decisions don't only solve the problem with time-consuming daily routines, but also personalize and streamline the processes with user communications. Since its inception, marketing automation platforms helped marketers automate repetitive and tedious tasks while equipping them with the right tools to send personalized messages at the correct time. Now, marketing automation has changed from this simple objective. Thanks to machine learning and artificial intelligence (AI), it's now feasible to optimize your marketing message.Let us know your thoughts.The New Vision of Marketing AutomationAsher Blake
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