2 JULY 2021notifications,reimagined.by pressengerEvery time users pull out their smartphone to check on updates, they are prepared to devote their full attention to the notification that just arrived. This moment is a very short but accepted interruption, an opportunity that we reimagined to stand out in between all other notifications and to create a personal and emotional bond between the user and the app. By delivering not quantity, but quality content straight to the lockscreen, we create an engaging user experience at a truly rare moment of unconditional attention.Our engine is built to deliver two types of notifications. On the one hand, these are data-driven, pre-defined visual notifications that are compiled automatically and sent out based on specific pre-defined triggers or scenarios (01, 03, 04).On the other hand, we also enable our clients to send out bespoke visuals for non-recurring events or special occasions (02).On iOS our notifications are delivered as a full-size notification (03) and are mirrored straight to the Apple Watch (04).On Android our standard banner notifications are delivered right on the lockscreen for immediate visibility (01).Extended banners are opened through an intuitive "swipe-down" gesture on a standard banner, revealing an additional content experience without opening the app (02).automated & data-drivenor manual & custom designedSample data-driven notificationan entirely newbrand communication channeland marketing toolFrom a business perspective, our intention was to create a new communication channel that would allow brands to reach their target audience in a more favorable environment with the following characteristics:Controlled Environment.no dependency on algorithms, trends, and network-specific user behavior (e.g. excessive scrolling & less attention)ability to narrow down (control) the time of content consumption (e.g. TV prime time)Targeted Reach.reaching an already loyal target group that is open for emotional brand communication. (e.g. users that already have a brand`s app installed are much closer to the brand emotionally than others)Genuine Attention.there is no visual competition among purely text-based notificationsability to select the ideal moment to push a brand message that will connect the brand to the user in an emotional waynot a "nice to have",but rather a mindset shift,changing the way notifications are consumed but also produced by app providers.We are shifting the focus from quantity to quality content that will inform, entertain, engage, and leave the user with a more holistic app experience.
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