19 JULY 2021models. Cross-channel optimization in real-time also becomes possible.XPO utilizes machine learning in different aspects for automation and performance, starting with optimal price discovery and recommendation in buying ad placements to adaptive KPI optimization to dynamic pacing of budget and forecasting. These are examples of the interplay between data and machine-learning in XPO, ultimately to drive greater performance and efficiency.While providing a solid tool to clients is key, Knorex believes that offering superb customer service and support is equally important. "Empathy is a huge cornerstone of the way we operate as far as understanding our clients, putting ourselves in their shoes, and trying to be not just another company that they work with but being a true partner who walks alongside them to find solutions," remarks Jordan Caldwell, program director, Knorex.Tucked in the heart of Silicon Valley, the Sunnyvale, CA company has been doubling in size each year, with its revenue more than quadrupled since inception. The Knorex team believes that as more companies embark on the digital transformation journey, digital marketing is becoming indispensable to the growth of businesses of all shapes and sizes.Knorex's goal is to enable marketers to realize the dream of "right person at the right moment with the right message." To attain that, breaking down the silos by unifying data from these omnichannels will be a pivotal step. "We are a diverse global company with people from different backgrounds and experience working together passionately to build the next-generation of marketing automation and intelligence," concludes Abhishek. Abhishek KumarKnorex XPO automates and simplifies the execution and optimization of digital marketing to deliver measurable performance driven by machine learning
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