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DECEMBER - 2022MARTECHOUTLOOK.COM5CXO INSIGHTSFEATURED COMPANIESStriking the Right Balance for Digital TransformationMaurice Lisi, Head of Multichannel & CRM S/D, Intesa Sanpaolo22Soaring cloud costs? Five ideas for effective data platform cost managementSean Xu, Vice President, Information Management, MGM Resorts International19Why Is CRM Important for Any Business?Aaron Nielsen, Vice President of Information Technology, Mall of America26Omnichannel2 ­ A Simple Concept, a Complicated ChallengeAnn McGlinchey, Vice President, Customer Experience Management, CMI Media Group28SERVICES COMPANIES - 2022HUBSPOTOne Source of Truth for Our FrontendMatthew Hensrud, Senior Director, Platform Engineering,&Vadim Komisarchik, Senior Director, Interface Engineering, Freshly2418Expert Marketing AdvisorsCourtney Kehl, Advisor & President25GROWLRenaya Demarest, Managing DirectorGreg Olson,Founder CEOKat Robinson, Marketing Technology ManagerL to R
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