DECEMBER - 2022MARTECHOUTLOOK.COM6Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com December - 26 - 2022, volume 08 - 24 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffVisualizerEditorialDebra MorganManaging Editoreditor@martechoutlook.com In the current scenario, digital marketing has advanced towards hyper-personalisation as its principle mode of operation. Organizations deploy algorithms to channel content suggestions and make individualized suggestions based on learning the preferences of users. McKinsey reports that 75 per cent of consumers switch brands when brands fail to personalise their experiences. The same report also points out that, brands that engage in personalisation report up to 40 per cent more revenue than their competitors who don't. As rapid adoption of emerging technology continues to push digital marketing campaigns and strategies to every sector, it can be a daunting task to choose a fitting solution that would benefit both operations and bottom-lines.In this edition of MarTech Outlook, we present the list of the Top 10 Digital Marketing Agency in Europe - 2022 that provides human expertise enhanced by technology. AFFILIRED is a digital marketing agency with 20 years of experience that help businesses boost sales. We also bring to you thought leadership articles and exclusive insights from expert CXOs - Melissa Power, Director of Digital Marketing and Branding, SouthState Bank & Tuncay Yavuz, Digital Director, OMD accentuating their ideas and sharing their opinions on how to foster a multicultural marketing environment to build brand equity. We hope the valuable insights from industry experts and the digital marketing agencies featured in this edition help you make informed decisions for your organisation.Let us know your thoughts!PERSONALISATION IS THE NEW NORMAL IN DIGITAL MARKETINGRonald DonovanDisclaimer :*Some of the Insights are based on our interviews with CIOs and CXOsAaron Pierce Alvina Rego Kenneth ThomasSherin MatthewJoshua ParkerPaul BarberRose DcruzDebra Morgan
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