DECEMBER -2022MARTECHOUTLOOK.COM5CXO INSIGHTSCXO INSIGHTSPG 16SOLUTIONS PROVIDERS - 2022CONVERSION RATE OPTIMIZATIONHigh Time for Digital Marketing to Enter the Content LaboratoryKevin Plumberg, Head of B2B Content Marketing, Bank of the West20Peeping into the Growing E-commerce TrendLana Pawziuk, Director, Digital and eCom COE, Canopy Growth Corporation18Firebirds Wood Fired Grill Editorial for CIOReview Magazine Marketing in a Privacy Compliant WorldJoshua Peacher, Chief Brand Officer and Christine Lorusso, Director of Digital Marketing Firebirds Wood Fired Grill22Business APIs - The Secret Sauce in Successful Digital MarketingAlan Glickenhouse, API Business Strategist IBM Cloud, IBM26Marketing for the New `Digital Shelf'Chip Schuman, Senior Vice President of Marketing, Consumer Products,Sargento Foods Inc.24Critical Elements of a Data Driven Product Organization in E-CommerceAnkit Mangal, Director, Advanced Analytics and Insights, Wayfair28
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