DECEMBER - JANUARYMARTECHOUTLOOK.COM 5Seth Robert, Director,Field Service (Americas),Elliott Group, Ebara CorpCXO INSIGHTS26Add Customer Experience to the KPI list for Field Service SuccessWhy Invest in the Customer Experience?Lisa Bowen, Vice President, Marketing and Customer Experience, PharMerica18Use Modern Technologies to Build Trust with your CustomersNatawat Saigosoom,EVP, Customer Experience, SCB24Saverio Scheri, COO, Agua Caliente Casinos28Advancing Customer Experience in an Ever-Evolving Hospitality SectorRevitalizing Customer Experience in the Automotive DomainJonah Hong, Corporate Vice President & Head of Digital Customer Experience,Hyundai Motor Company22Laying the Foundation of a Satisfying Commuter ExperienceYvette Mihelic, Director of Customer Experience,John Holland2012COVER STORYCATALYZING DIGITAL TRANSFORMATION FOR FINANCIAL INSTITUTIONS Alex Lin, Founder & CEO
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