8December 2021IN MY OPINION"Fancy a chat with Elon Musk? Or Kanye West?" Two immediate thoughts crossed my mind when my 13-year-old son suddenly suggested this: "What would I say to those guys?" and, naturally, "What the heck are you talking about?"Without waiting for an answer, he continued: "get yourself an invite on Clubhouse, because that's what's happening." This was my personal introduction to a social media platform that is based on people getting together and talking, as equals, about both everything and nothing. Yet, as someone open-minded to new platforms, I was naturally intrigued. Intrigued enough to accept an invitation from serial health innovator and entrepreneur, Tara Wacks, and so began a journey of joining countless rooms where people excitedly felt like they'd got the golden ticket. Now they could chat `exclusively' about the rise of digital health, startups, or any kind of topic you can possibly imagine, with people they'd never normally get to meet.Now, I am no healthcare spring chicken. I have spent many an hour in conference networking rooms, advisory boards, focus groups, and market research. So imagine my surprise when I found that these conversations felt, suddenly, `fresh'. This was a new type of expression space, a set of unexpected conversations, a noticeable step away from the traditional ways to discuss healthcare.It made an impression. I began to wonder, how could we use this new media differently to change the game? But, like a new kid at school, I craved some familiarity at first. I searched for known faces and quickly happened upon two of my frequent `disruptive' collaborators, Paul Simms By Florent Edouard, SVP, Global Head of Commercial Excellence, Grunenthal GroupHOW CLUBHOUSE IS CREATING A BETTER HEALTHCARE
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