6December 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com December - 01 - 2021, volume 07 - 06 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.comThe COVID-19 pandemic has impacted almost every sector and segment, marketing being no exception. It has significantly changed the way businesses plan their marketing efforts across various channels. However, the dramatic upheaval caused by the COVID-19 has opened up numerous opportunities for marketers in terms of the marketing campaigns. Studies by PwC suggest that there has been an increase of 45 percent in respondents currently using mobile as the primary purchasing channel. Moreover, approximately 60 percent have increased their usage of video chat apps that simplify implementing multichannel marketing. Amongst several areas within the marketing realm, the multichannel marketing campaigns have witnessed some major transformations. Today, a larger audience is spending more time at home with multiple types of media, looking up for good content. Hence, brands have the opportunity to best market themselves and their products through online platforms in order to boost their online sales. Besides, always-on tactics including paid search can be of significant benefit for capitalizing on the increased internet usage. It is therefore more crucial for companies to consider tactics that employ good content and enable ongoing optimizations rather than setting campaigns and let them run. Currently, with the increasing multichannel marketing, the focus on consumer data has soared up too. Any shift in the multichannel marketing strategy and output is essentially underpinned by consumer data, consequently leading to better analysis of consumer preferences and improved marketing strategies. To cater to the evolving needs of multichannel marketing, organisations in the marketing sector are looking forward to collaborating with leading solution providers. In this edition of MarTech Outlook, we bring to you the story of some of the most successful solution providers that deliver the best marketing outcomes for their clients. This edition also offers a blend of thought leadership from subject-matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best multichannel marketing solution providers to fit your requirements.Let us know your thoughts! Multichannel Marketing in the COVID-19 Era Asher Blake
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