6DECEMBER 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com DECEMBER - 21 - 2021, volume 07 - 21 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com In recent times, technological advancement has caused real time transformation in the business world. Thereby, businesses are trying to carve out a niche for themselves in this highly competitive market fraught with digital transformation. At this juncture, digital marketing is the only way for businesses to sail through the murky waters of digitalization. In the post covid world, the majority of marketers are continuing budget cuts, though marketers will be required to deliver on revenue and client acquisition. Marketing technology (MarTech) is viewed as a critical component for recovery in this context. More firms are going digital, many for the first time, but they've all had to go back over their current playbooks or analytical frameworks that have served them well in the past. As more marketers enter into unfamiliar territory, burdened by lower budgets and increased targets, attribution technology will become increasingly important.Marketers must reclaim their role as trusted business partners rather than being perceived as cost centers, which will need the use of digital tools. For instance, according to Harvard Business Review, 80 percent of marketers are dissatisfied with the tools they use to measure return on investment (ROI), while just 36% are satisfied with how they analyze business impact. For many, the first order of business will be to review their current MarTech stack and make steps to maximize, improve, or even re-consider it. This is also a hint that many MarTech stacks and roadmaps are due for an assessment to accommodate innovation, a focus on business differentiation, or even simple record update.Our goal with this special edition is to highlight the best-of-breed MarTech companies that leverage innovative technologies to drive successful businesses. This edition also blends thought leadership from subject matter experts with real stories on what selected vendors are doing for their clients, including inclusive insights from CIOs and CXOs.Write us your thoughts. Digital Marketing is the New NormalAsher Blake
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