6December 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com December- 20 - 2021, volume 07 - 20 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Joshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Digital marketing has become a key measure for brands to survive the new normal of the post-pandemic world. According to a recent survey, B2B product-focused marketers are expected to increase their digital marketing spending by 12.55 percent in 2021 as opposed to the mere 1.34 percent in traditional advertising. This is because the unprecedented events of the last 18 months have accelerated a change in consumer behavior, leading brands to adapt to the new habits and demands of consumers and accordingly evolve their digital marketing strategies. The rising consumer expectations along with their diminishing attention span have compelled businesses to up their digital marketing efforts. Consumers tend to show a distinct love for quick and catchy visual ad campaigns. As a result, brands are investing in short-form videos. By balancing brand message with casual intonations, this marketing strategy helps in conveying product value, brand purpose, and call-to-action effectively. That's not all! Consumers are also displaying an inclination towards personalized ad campaigns. Studies have shown that despite the widespread concern around privacy, 72 percent of consumers are still likely to engage with ads that are uniquely personalized for them. Additionally, they are actively unsubscribing from mass-blasted emails and preferring personalized websites over generic ones. Addressing this, digital marketers are leveraging the latest technologies to understand customer interests, behaviors, and preferences to provide them with unique but privacy-safe experiences. The need to adopt a privacy-safe approach in marketing campaigns compels marketers to adhere to various compliance guidelines. This leads them to create more unique advertisements with less freedom or resources, resulting in low ROI. For instance, in 2020, brands suffered a major drop in their ROI due to their inability to target ad campaigns to audiences under the California Consumer Privacy Act (CCPA). Despite the challenges of compliance and changing consumer behavior, digital marketing is growing in sophistication. Marketers are adopting automation tools to manage multiple customer touchpoints, predict outcomes, and calculate ROI. As a result, marketing automation may be becoming the only way to do effective digital marketing in 2021 and beyond. In this edition, we aim to provide readers insights from industry leaders to help them have a detailed understanding of the advancement of the digital marketing arena and the latest key developments happening in this field. Let us know your thoughts!Upping the Game of Digital Marketing in the Post-pandemic EraAsher BlakeRose DcruzThe bigger the company,the bigger the margin of error.Find a great alternative to big, bloated agencies with Crescendo Collective. Our global team is lightweight, fast and ready to produce successful deliverables.Crescendo Collective is a full spectrum technology agency specializing in enterprise CMS migrations. We develop scalable solutions to provide clients with digital transformations that meet their needs and budgets without compromising on success. While we're not the biggest agency on the block, our work and client satisfaction tell us that size isn't everything. Discover the difference between business as usual and business innovation.crescendocollective.cominfo@crescendocollective.com414.431.0800This is what an office in 2022 looks like:
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