martechoutlook
19DECEMBER 2020Helping Build Business Reputation that Translates to Revenueresearch team works closely with industry experts to write comprehensive buyer guides and how-to articles, which helps consumers make a well-thought decision. Furthermore, the platform also offers millions of consumer reviews and intelligent matching tools that use proprietary technology to pair users with companies that meet their bespoke needs. Establishing a stronger online reputation to support growth, ConsumerAffairs runs an Accreditation Program for companies that are called "Accredited Partners." Accredited partners can access to data and analytics, feature reviews, and recommendations to its Accredited Partners. While featured reviews allow Accredited partners to choose to feature 1-3 reviews on their profile, the recommendation feature allows ConsumerAffairs to recommend Accredited Partners via matching tools to consumers. As part of the Accreditation Program, ConsumerAffairs collects reviews for Accredited Partners through a variety of means such as via email, phone, third-party consumer panels, and social media platforms, such as Facebook. Collecting reviews from a plethora of platforms helps businesses comprehensively understand most of their customers' likes and dislikes, which can be utilized to enhance their products or services. To date, the company has helped thousands of brands leverage their reputations to solve customer issues for twenty-two years and drive hundreds of millions of revenues. What truly differentiates ConsumerAffairs from other market players is its solution that directly generates revenue and clear ROI for its clients. Continuing to translate reputation to revenue, the company plans to invest more in designing comprehensive features to grow its client's reputations and keep generating revenue for them. MTOur platform allows consumers to share their reviews and brands to respond to those feedback and engage with customer
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