Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.comDecember - 10 - 2020, volume 06 - 15 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@martechoutlook.comFrom customer response chatbots to speech recognition, artificial intelligence AI has made significant progress in improving marketing strategies. Marketers around the world are already reaping significant returns on AI innovations. They are using AI for profiling customers to predict their future behaviors and accordingly make changes in product offering and business model. Besides, AI is facilitating top-quality customer service that helps a brand retain and attract new customers. It has also improved the overall quality of the search experience with customized suggestions. Publishers implement AI-powered content recommendation widgets to identify related content to surface to readers and even personalize those recommendations based on readers' browsing habits. Since it arrived in marketing, AI has taken an active part in content generation and curation for several brands. Leveraging data-driven analytics, AI writing tools can draft clear and concise content rich in information and relevant content to engage them better. Perhaps the most significant achievement of AI in marketing is personalized marketing. It helps marketers understand the user's emotional being based on their conversation with the brand and provide personalized and targeted recommendations that help establish a meaningful relationship with the clients. Further, AI also helps track cookies and cyber footprints of users that provides marketers with a better perspective on their preferences and behaviors.Looking ahead, the marketing world is predicted to experience even wider adoption of AI as technology stacks within enterprises get better at improving organizational efficiencies and creating new insights. With a deep understanding of AI technology solutions in marketing, MarTech Outlook has compiled a list of Top 10 AI Marketing Solution Providers, helping companies choose the right AI marketing solution partner for them. These companies are transforming the marketing landscape with various disruptive technologies and best in class services. Besides, the magazine comprises insights from subject-matter experts, CIOs, CXOs in the marketing sector on the latest industry trends, best practices, recent innovations, and their expertise.Let us know your thought.Bridging the Gap between Marketers and CustomersAsher Blake
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