19December 2020learning algorithms to deliver the right content to the right person at the right moment.The revolutionary capabilities of AI, combined with the tried-and-true power of content, can offer businesses unprecedented marketing results.AI-Powered Content Marketing Fuels Brand Trust and AuthorityVestorly's CME provides companies with the ability to leverage content for marketing, branding, business intelligence, and compliance. "Content is an asset or resource in search of a purpose. And like the different grades of gasoline at the gas pump, regular, premium or high octane, specific content is needed for different activities of the content engine," says Joel Goobich, Head of Marketing of Vestorly.The purpose of content may be to increase engagement and awareness, generate leads and conversions, or create authentic and personal content experiences. Recognizing that many companies have different needs and objectives for content marketing, Vestorly's team works hand-in-hand with potential clients by providing a live, personalized demo of the software to identify the most effective use-cases for unlocking the power of the software.Case Studies: Seamless Integration and Easy AccessFMG Suite, a marketing and website service provider for the financial services industry, leveraged Vestorly API to make a white-labeled content recommendation engine available within their technology products platform. FMG Suite's users, including financial advisors, lacked content for sending email newsletters to their clients. Therefore, FMG Suite used Vestorly API to pull in the content recommendation. FMG Suite tools users can now access content recommendations within their system to share with their customers. As a result, within six months, the FMG suite noticed a massive boost in product engagement.In another example, the Bank of New York (BNY), Mellon, noticed that its clients were using different products and services across their divisions. These clients were receiving redundant communications that resulted in crucial information getting lost or ignored. Vestorly's CME helped them integrate and combine the content across all divisions by aggregating it onto their cloud-based platform. Launching a branded content hub that connected all that information, the company gathered their client data from their CRM and matched it with the type of business those clients conducted with BNY Mellon. BNY Mellon's clients can now access all of the content relevant to them in one location. The company applied the same concept across BNY Mellon's email communications. Vestorly integrated into Salesforce Marketing Cloud to produce a dynamic email template that renders content based on the recipient. As a result, when a client receives an email in their inbox and opens it, they would see the content and communications relevant to them based on their CRM data. Their click-through rate increased from 3 to 11 percent and open rates from 8 to 18 percent. The results of automation and streamlined workflows were significant time savings and higher engagement rates.With many success stories, Vestorly is focusing on offering its powerful API and Content Marketing Automation platform as white label solutions across the Martech, Adtech, Media technology and business services sectors. MTVestorly technology pulls in highly specific and targeted content that can be paired with both website, social media, and email campaigns to increase engagement by orders of magnitudeJoel Goobich
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