92018Dec - Janwe are diverse and it's in our DNA; it's who we are. We describe ourselves as creators, makers, and doers. We are always making sure that our creators have the tools that they need and are always changing their experience in finding inspiration so that they will never have creative fatigue. The Next Phase of Evolution for Omnichannel MarketingOmnichannel is going to become a word that is almost the equivalent of saying "digital." In terms of what I think is going to be a big change or is going to continue to evolve, is AI. We have the IoT already as a part of our daily lives with the television or the refrigerator or different appliances; you are speaking through your phone and giving your grocery list. The world we are in is omnichannel. It is how we live our lives, through multiple channels--those could be face to face, through wearables, through mobile devices, or it could be IoT. It's like we are surrounded in this bubble of content through various different channels at all times and it's only going to increase because when you add business intelligence, and when you add AI, and continue to add data, the amount of information you are going to be fed, and surrounded with in your daily life, is only going to continue to increase. What will be interesting is, what's that next term, because it's not omnichannel. It is omnipresence. It's all about the multifaceted experience of the user. If you are saying "we need to be omnichannel," you are already many years behind.Advice to CMOsWhen it comes to content, you need to differentiate your brand and invest in it. Part of the way that you invest in your brand is obviously due to the experiences that you create in real life and online. But most importantly, it's the experience you create internally for all of the employees because if you want to have loyalists and followers, then you have to make sure that the employees are behind you and believe what you believe in. It has to reflect their own personal values and then, everyone will be more productive because they are at a happier place. MTOmnichannel is going to become a word that is the equivalent of saying `digital
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