62018Dec - JanCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DEC - JAN - 2018Mailing AddressValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.972.5013, F:510-894-8405 Dec - Jan - 2018, volume 03 - 07 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron PierceAva GarciaEileen SinghJoshua ParkerAlvina RegoRussel ThomasVisualizerChetan.NDebra Morgan Omnichannel Marketing Special Samuel Josephsamuel@marketingtechoutlook.comEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comToday, the concept of marketing is undergoing a rapid transformation. The landscape is moving away from mass, "push"-based marketing towards more personalized, inter-communicating one with consumers, through the many channels and the many devices they use. Marketers need to provide a seamless experience to consumers, regardless of the channel or device--be it a physical store, an online website or mobile app, through a catalog, or through social media. Each piece of the consumer's experience should be consistent and complementary. The challenge for organizations is to make all of these omnichannel marketing defined interactions and experiences seamless, consistent, and effective for customers. The hyper-connected world has created mounds of customer data for companies; if they use it correctly, they will be able to tap into customer affinities and behavior to adopt omnichannel strategies and solutions to better understand the customers, and exceed their expectations with every interaction. One can say that for a complete omnichannel world, marketers should regularly review the experience customers go through in order to research, purchase, and connect with the products. They should also test the experience by placing orders, interacting via all available channels, submitting a support case, and more. As firms have enough data at the customer level to see how customers interact both online and in the store, the companies can tailor message and offer those customers products according to their appropriate channel. Experts have concluded that those organizations that are most successful with omnichannel marketing view it through the eyes of the customer. And it is a must as customers and organizations have unprecedented access to digital technologies and channels. On that note Marketing Tech Outlook brings forth some of the key players in the omnichannel marketing space who has unique solutions and services to offerStreamlining Marketing*Some of the Insights are based on the interviews with respective CMOs and CXOs to our editorial staff
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