AUGUST - 2023MARTECHOUTLOOK.COM19a unique position to identify consumers through user engagement and present information about them to potential buyers. This brings several benefits, like helping clients reach their targeted consumers and boosting revenue generation for publishers.Traditionally, Sonobi has focused their efforts on their DSP partners. With the increasing transition of linear TV dollars to CTV, Sonobi recognized that there was an opportunity to expand their services. To that end, the company recently intensified its efforts to assist mid-level brands and agencies enter programmatic advertising space, particularly in the CTV domain.At the heart of Sonobi's competencies is JetStream, an ad-management platform that provides transparency to both publishers and advertisers regarding who they're working with. Unlike black-box platforms, JetStream is an insightful, actionable tool, empowering publishers to take control of their ad management and gain clarity on the ad ecosystem at the brand and platform levels. The platform operates with the client's knowledge and consent, making minor adjustments to optimize their account, ensure success throughout the year, and reliably establish global agreements and media plans.One Sonobi success story involves a publisher who recently sought assistance in creating an identity solution to replace third-party cookies. For this client, the company developed a proprietary identity silo: essentially an identity-as-a-service solution that allowed the publisher to access and operate their own first-party identity solution and provide an insurance policy against the potential loss of third-party cookies.Sonobi's commitment to go above and beyond to deliver desired outcomes sets it apart from its competitors. The company's clear reporting allows publishers to efficiently slice and dice datasets to uncover valuable insights. Equipping publishers with the ability to independently create and manage their relationships with advertisers is just as important. Essentially, Sonobi wants to enable publisher-advertiser relationships and drive the best outcomes for both parties through direct communication and collaboration. Moving forward, Sonobi aims to continue providing an ecosystem where publishers can thoroughly analyze information and create transparent connections with advertising partners to ensure increased revenue, boost user engagement, and drive significant cost and time savings. MTWe try to create an efficient supply pathway using our machine learning and predictive models. We serve as the Rosetta Stone of identity for our advertising and publishing partners
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