AUGUST - 2022MARTECHOUTLOOK.COM8IN MY OPINIONIN THE CURRENT ECONOMIC CLIMATE, HOW WILL CONSUMER RELATIONSHIPS WITH INFLUENCERS EVOLVE?By Claire Morris, Head of Influencer Marketing, Publicis MediaThe current economic outlook is bleak, and the lives of ordinary people have been under immense strain the last two and a half years. As people seek information, guidance, and distraction during these difficult times,all social platforms have seen an increased demand for digital content and a rise in subsequent engagement levels. In fact, over 80 percent of consumers in the US and UK say they've consumed more content than ever before (according to a Global Web Index survey).THE IMPORTANCE OF TRUSTThe global pandemic has certainly catalyzed social media consumption, and this behaviour is likely to continue in the challenging times ahead as people turn to those they can trust during times of crisis. In fact, according to Influential, 81 percent of consumers prefer to Claire Morris
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