AUGUST - 2022MARTECHOUTLOOK.COM6Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com AUGUST - 01 - 2022, volume 08 - 12 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. Jose Ancel CastelinoRose DcruzJoshua ParkerPaul Barber Giftson JoshuaVisualizerVincent Georgevincent@martechoutlook.comDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Influencer marketing has emerged as one of the breakthroughs in digital marketing as it helped brands solve the toughest marketing challenge they faced - winning people's trust. The revolutionary marketing strategy has become a cost-effective way for companies to create brand awareness and credibility, moving customers down the sales funnel faster than traditional marketing methods. Essentially, advertising with influencers is helping brands build an emotional connection between their products/services and potential customers. In a recent survey, brands are forecasted to spend up to 15 billion USD on influencer marketing only in 2022. That said, by utilizing data analytics and artificial intelligence, brands can benefit in three core areas - finding actionable data, proposing impactful workflow actions, and creating more relevant content. With the ever-expanding influence of social media, artificial intelligence and data analytics in influencer marketing will help analyze data in each recommendation and reassure brands that the creator they are working with can receive the engagement and deliver conversion-driving content. Furthermore, brands can now make better decisions in collaborating with a relevant influencer and identifying new trends, which will mitigate fraudulent risk and result in more significant ROI. With the trend of shorter video formats such as reels dominating the social media space, brands will seek to capitalize on how to leverage influencer marketing to its true potential, using metrics that speak volume. In this edition of Martech Outlook APAC, we present the list of the Top 10 Influencer Marketing Agencies in APAC at the forefront of innovation in the region. Featuring established companies such as WebTVAsia and RERAISE, which help organizations adapt to changing needs, market trends, and best practices. We also bring to you thought leadership articles and exclusive insights from experts such as Claire Morris, Head of Influencer Marketing at Publicis Media, Shashikanth Ramakrishnan, Senior AVP, Head of Digital Analytics and Insights at Astro, and more presenting their ideas and opinions on the influencer marketing space. We hope the valuable insights from industry thought leaders and the RPO organizations featured in this edition help you make informed decisions for your organization.Let us know your thoughts! Asher BlakeDisclaimer :*Some of the Insights are based on our interviews with CIOs and CXOsCOMBINING THE BEST OF BOTH WORLDS: TECHNOLOGY AND CLOUT
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