6AUGUST 2021Debra MorganEditorialDebra MorganManaging Editoreditor@marketingtechoutlook.comIt's a rather accurate projection that consumers will spend 100 minutes a day watching online videos in 2021. The number stood at 84 in 2019. The reason for such an increase in the number is precisely the growing consumption of online video and the shifting interest of an average person from conventional television to online media channels. This fast-expanding supply of audiences is fuelling rapid growth in demand from advertisers, making online video the fastest-growing digital channel by advertising expenditure.Social Media users are becoming far more video orientated, and marketers are adapting their strategies to align with this trend. Applying video marketing across multichannel is an effective approach to offer more options for customers to better experience a brand's offerings. As much as the consumers prefer to watch authentic customer reviews, they also entertain informative content, including ads that spark ideas and inspiration to help them along their path to purchase. By meeting these in-the-moment needs, businesses can win the loyalty of research-hungry customers.Currently, video AI is being developed from what is essentially a creation point of view, identifying which parts of videos users resonate with, chopping and changing them, and then reserving them as an optimized form of content. In addition to this, Augmented Reality (AR) is going to be a powerful tool in growing companies, especially within the vertical of health and beauty, where companies had to re-evaluate how customers can visualize products during Covid-19. For example, by successfully mimicking the in-store experience, AR allows consumers to try on makeup without any cross-contamination and put on apparel to see if it is the right fit in the comfort of their home. In essence, video marketing will play a crucial role in digital marketing in the future. From the plethora of solutions available in the marketplace, businesses can design the perfect strategies to execute their video marketing campaigns. This edition aims to provide readers insights from industry leaders to help them be prepared for future video marketing strategies with a detailed understanding of the recent developments in the video marketing field.Let us know your thoughts.Exponential Growth of Most Entertaining form of Content Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com AUGUST - 02 - 2021, volume 07 - 12 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Rose DcruzJoshua ParkerVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffAsher BlakePaul Barber
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