19AUGUST 2021Video Marketing Becomes the MainstayThe pandemic came as a real test of the company's adaptivity and resilience. Even at the juncture, the company was able to skillfully sketch a way and still show significant ROI to clients. Salelytics deployed digital marketing strategies that fed the right product information to the right customers at the right time. "We're not talking to all the customers now, we're just feeding them with information via video marketing and many different channels," elaborates the COO. Be it consumer packaged goods, healthcare, or B2B products, Salelytics is able to reach them virtually through video calls and presentations and demonstrate the products and services.Particularly, when it comes to healthcare, where physicians hardly find time for an appointment outside of their work, reaching out to them via video calls and presentations and educating them on different medical devices and products has turned out to be a huge advantage for the company. This way of reaching out has been equally advantageous for the physicians as they can log in to these virtual meetings in their own free schedule. Alongside, to promote its brand, Salelytics also shoots videos of site tours, product education, and case studies to educate the clients on how the company's solutions are better than that of its competitors.Over the course of these years, Salelytics has helped a number of its clients scale their businesses. In an implementation highlight, when a large logistics client was struggling to cover a wide range of business opportunities, which its universe was over 40 million small businesses, Salelytics was successfully able to help the client acquire new accounts from the Whitespace of a whopping 32 million small businesses. After incorporating many forms of digital outreaches, Salelytics created a huge demand for its client and helped them acquire significant marketshare.When it comes to future endeavors, Salelytics, capitalizing on the power of its digital marketing, speech analytics, and robust teams, plans to reach a broad range of audiences through virtual sales presentations and meetings and redefine the future of the inside sales space. MTOur Patented speech analytics allows the inside sales associates to know what speech patterns they should be exactly pitching to their customers at different stages of the buying cycle, thereby increasing the chances of upselling and cross selling
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