6August 2020Debra MorganEditorialDebra MorganManaging Editoreditor@marketingtechoutlook.comSearch engine optimization (SEO) is one of the most fast-paced and changing digital marketing techniques. For digital marketers, gauging out the right SEO strategies stands optimal for website owners and brands of all sizes. It is because every business targets to be on the first page of google search results, and the visibility of a website leads to more organic traffic. Considering the ever-changing social media strategies and techniques, 2020 has had given a great start to how sites could be optimized to increase their online presence. For every business that needs an overall change in SEO or an expert marketer who wants to review the strategies partaken, keeping an eye to the new features is a must-have.With this edition of MarTech Outlook, we aim to bring in the overarching features that SEO consulting firms are bringing in the market. Since the technology consulting industry has witnessed a significant number of changes so far, many trends have been tried and tested. Out of these, some patterns have stayed on, and some have become dated. But the ones that impacted the digital marketing industry have surely signaled to change the industry further. To begin, mention must be made of the mobile and voice search that is a robust characteristic feature found to transform SEO. This means that since customers spend most of their day in their smartphones, a website must appear in the first few search results. Consequently, the site has to look good, or in other words, be mobile optimized to fit the choices of customers. Again, semantic search and intent optimization lately have grabbed the position of the first few must-have list while targeting perfect SEO. Besides, SEO strategies are incomplete without SERP marketing and content diversification, that means with graph, quick answers, and interactive visual results, comprehensive answers to any query are found. With this, another game-changing feature is set to dominate the SEO scenario, and that is none other than entity popularity or entity engagement. Entity popularity is determined based on brand mentions on social media, while entity engagement is determined by signals on the web. All in all, from 2020 onwards, all social media strategies must be mobile-driven and making every site mobile friendly. In this edition of MarTech Outlook, we bring to you some of the leading companies that have excelled through innovation in promising SEO Tech Solutions. We hope the inspiring success stories of these providers benefit our readers in pursuit of an ideal collaboration.Let us know your thoughts!The Ever-Changing Digital Marketing TechniquesCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com AUGUST - 15 - 2020, volume 06 - 10 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffRonald Donovan
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