19 August 2020work with brands to build the right programs to acquire new and retain existing customers to drive new and incremental purchases," mentions Kim Welther, VP of Marketing. Baesman has developed a technology platform called 'Intuition,' which is delivered as a customized platform to support the loyalty services Baesman provides. As a highly configurable platform, every client gets a version of Intuition that works specifically for their marketing programs. While delivering loyalty services, the team follows a step-by-step implementation process. They typically start with the discovery phase, which involves getting together with the stakeholders to understand the inputs and outputs of the data they engage with. They also address the issue of legacy applications and also any possible integrations to be made. "We believe that the technology needs to mold itself around the customer's program instead of asking the customer to try and fit itself into our technology," mentions Jeremy Riga, Vice President of Technology at Baesman. The company understands that a loyalty platform alone cannot create loyalty. For that reason, they build loyalty through engagements across various channels. As customers prefer offers and the rewards that are personalized to them, communication strategy is also essential. Along the same lines, Baesman develops communication strategies to create customer engagement along the right channels.Moving ahead, the company is undergoing significant expansion under the leadership of Rod and Tyler Baesman. As third generation owners, they are spearheading the organization's growth and supervising in mentoring the right talent at the workplace. They are planning to expand their physical space by 20,000 square feet to accommodate new members and also infrastructure. Through a variety of real-time APIs, the company plans to integrate its technology platform with other significant players in the market. "Through such initiatives, we understand our client's data and help brands put customers first," says Rod Baesman. MTJeremy RigaKim Welther
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