19APRIL 2021ensures that the right blend of insights, technology, and creativity works hand-in-hand to create a meaningful impact on its clients. "We make data smarter and use it uniquely to add value to our clients' marketing strategies," says Justin Freid, Chief Growth and Innovation Officer, CMI Media Group. Brands can redirect their marketing investments to the right channels, generate good product awareness, and outrun the competition by using the company's robust marketing solution. "As a leader in health, wellness, and life sciences marketing, we are responsible for the precision and the performance of the brands that we represent," adds Freid. Furthermore, CMI Media Group's solution holds the ability to integrate marketing strategies for two major audiences in healthcare--medical professionals and patients--which are generally treated as two siloed segments. With such a powerful and unique value proposition, the company serves as an exceptional partner for a great number of prominent health companies in the U.S. and beyond, helping them create reliable marketing plans and budgeting strategies for both audiences together. In fact, having an integrated marketing model helps brands streamline their investments into the right channels, empowering them to maximize their ROI significantly. In another instance, CMI Media Group leveraged its longstanding experience and drove to innovate delivering integrated planning across patients and healthcare providers. By understanding which doctors were likely to write a prescription for a new launch drug and overlapping potential patient populations, specific geographic areas across the US presented heightened opportunity. The media teams were able to strategize ways to activate these patients while also preparing these doctors to prescribe. "We broke down internal silos at our client and look for opportunities to sync marketing efforts across multiple audiences. The results speak for themselves, with an extremely successful launch for this drug," adds Freid. Such instances of success exemplify CMI Media Group's value proposition and its dedication to add value to clients' marketing operations. Along the same lines, the company's team of experts is assessing the changes in the healthcare market driven by the pandemic to redefine its business model for mitigating the challenges in the "new normal." CMI Media Group has developed a robust platform, Empower, which gives a view into possible connection points between consumers and HCP specific to diagnosis and condition, building integration opportunities between the two and defining a client brand's audience segments. By leveraging HCP and consumer data together, CMI Media Group is able to achieve integrated messaging to inform the audience, messaging, media strategy, and ultimately drive engagement to impact the brand's bottom line. "We are always proactive and ready to embrace new technologies and align well with the dynamic market conditions to help our clients achieve the best out of their marketing investments. Today, we are adopting a digital-first approach to enhance our capabilities, considering the lessons learned during the pandemic," concludes Susan. MTSusan Dorfman
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