6APRIL 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com April - 05 - 2021, volume 07 - 03 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@martechoutlook.comWhat was once a new marketing channel has passed through several phases of discovery and now become a mainstream marketing channel that brands are harnessing to market their products and services. Influencer marketing has become the new buzzword in the digital marketing world. Brands have started relying more on social media influencers and content creators to communicate their message to consumers in a more natural way, maintain their relevance, and meet their target audience online. While the tangible benefits of influencer marketing--high engagement, massive traffic, and authentic content--seem quite clear, there is still a lot of progress to be made.Another massive trend that we can expect to witness moving forward is how brands will merge content marketing, influencer marketing, and social media marketing. Instead of individuals, marketers will begin to group influencers based on whom they are associated with. The influencers who possess the power to transfer ideas between different groups will be the most influential ones. Also, micro-influencers will emerge in huge numbers; these influencers will help brands find their foothold with the specific group of people who would align with the goals of the brands. Moving forward, we will also witness a huge wave of content creators building value-adding brands, which are not just selling merchandise but products and services of all varied kinds.That being said, we will soon see the influencer marketing industry shift towards the people who are most authentic, trusted, and influential to consumers: organic influencers, i.e., the real people who are genuine brand advocates and passionate content creators. How these events unfold will be interesting to watch!In this edition of MarTech Outlook, we bring you the story of some of the most successful influencer marketing solution providers who are leveraging innovative technologies to facilitate the best marketing strategies for their clients. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the partner that best fits your marketing requirements.Let us know your thoughts!A Path Toward Quality over QuantityAsher Blake
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