19APRIL 2021creating product buzz, finding digital fans, and sales, GGContent runs the right campaigns for them. Before launching a campaign, GGContent learns about the advertisers' products and wishes. By learning about the target audience, territory, and game genre, the company lists appropriate influencers, and optimizes advertiser's campaign to fit their budget. As they have extensive experience in running campaigns, global coverage is also possible. Whether it's attracting customers or introducing games, the company proposes new regions and new target audiences based on the developer's specific needs.When the campaign starts, GGContent provides a dashboard that enables advertisers to see the status of influencers' negotiations, recruitment, and video production, and provides analytics to view key figures of distributed videos all at a glance. Continuous communication with advertisers along with good information flow is the key to a successful campaign. As GGContent's proprietary tools can handle multiple large campaigns quickly and easily, GGContent can manage large campaigns effectively. Most importantly, customers are updated in near real-time with campaign data and individual influencer analytics, allowing them to make strategic decisions about an ongoing campaign or when planning for their next campaign.Any influencer with an average viewership of 5,000 can sign up into the platform and apply for public campaigns. GGContent connects influencers with the best upcoming games and the latest unreleased content in the market for promotion. Influencers also enjoy the freedom to choose the best campaigns for their channels and create the best-sponsored content. GGContent uses their recent viewership to set the amount they will pay, and stores key metrics after campaigns: cost per view and cost per click. This data is shared and is important for recruiting the client's next campaign.Due to the COVID-19 pandemic, many companies had to find new ways to stay relevant in the market. Such a firm, LG Electronics, approached GGContent to set up and run a collaboration campaign. The company teamed up with musician H.E.R and LG for the collaboration campaign which enabled audiences staying at home to complete one of the songs composed by H.E.R. GGContent recruited a number of channels associated with music promotion to encourage participation in the event. That was followed by a campaign that led to sharing and spreading the song. GGContent has brought new social networking services, including TikTok into their platform and are currently working on a new feature that allows them to understand influencer market trends and KPIs quickly. MTI built the influencer marketing platform with an aim to connect advertisers and influencers and manage their communications
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