19April 2019We provide a marketer-centric UI that allows marketers to seamlessly access and utilize data to ensure increased return on investment across their technology stackEvery piece of data that is collected exists in an individual profile, so you can better understand the individual and act in real time based on what you know about them," explains Heilbron."We provide a marketer-centric UI that allows marketers to seamlessly access and utilize data to ensure increased return on investment across their technology stack. The goal is to put data in marketers' hands and help them make better decisions as well as design enhanced customer experiences."Data Liberation to Empower Marketers Organizations from publishers and media brands to retailers, hospitality companies, financial services, and telecom providers have all benefited from BlueConic. A furniture retailer with an online presence as well as hundreds of stores across the country relies on BlueConic's platform to optimize their marketing programs based on transactional data emanating from both e-commerce purchases and point of sales (POS). The platform onboards multiple online and offline transactions and transforms them into customer-specific attributes in a BlueConic profile. As a result, the brand can deliver more relevant and personalized experiences to their customers and in turn, increase sales. "For instance, in the case of a customer who has shopped for baby cribs three years ago, the retailer can send a promotional email to this customer for toddler beds," adds Heilbron. With these analytics capabilities, BlueConic's customers can cater to their own customers' specific needs continuously for decades. By enabling the real-time segmentation of millions of customer profiles within milliseconds, BlueConic ensures that brands acquire more high-value customers and cross-sell as well as upsell them.To scale with customer needs, BlueConic is built on a profile database. Unlike event-stream or relational databases, profile databases are schema-less and easily scalable. In other words, the platform is able to support marketers' growing and changing needs. With an event-stream database, marketers end up collecting data they'll never use, driving up the cost for data storage, whereas, with a relational database, marketers have to predetermine the relationship between objects--a website visitor and campaign. This results in slower load times and a need to start over whenever the relationship between objects is required to be changed. While some CDPs purely focus on analytics and personalization, and others, according to Gartner, on operational data management without any UI, BlueConic's all-encompassing platform makes it unique in the market. In addition, the platform is pluggable, allowing the company to frequently add new functionalities. Last year, BlueConic incorporated consent management into its platform in anticipation of GDPR and other pending privacy regulations, and now it is launching an AI workbench that leverages data science models for more impactful marketing. MT
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