6Mar-Apr 2016CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2016 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MAR-APR - 2016Mailing AddressValleyMedia Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 MAR-APR - 2016, volume 02 - 04 Published by ValleyMedia Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Editor-in-ChiefDebra MorganEditorial StaffSalesEileen SinghIan Philip Jacob SmithMervin FernandezStephanie GeorgeWinnie WilliamsVisualizerStephen ThomasDebra MorganAd Management SpecialRachel Adams rachel@marketingtechoutlook.com510 556 2641EditorialDebra MorganEditor-in-Chiefdmorgan@marketingtechoutlook.comIn today's multi-faceted digital landscape, multinational marketers have to adjudge precise advertisement strategies and implement solutions that work across multiple channels and maximize their returns on advertising. Relooking at the advertising schemes, research has proved that contriving on a targeted advertisement approach can yield up to three times the money spent. The key is in effectively deciphering customer behavior and decision making patterns to chart the right advertisement strategy that is mapped across multiple devices in tune with consumer preferences. Especially today, with the exponential increase in the usage of mobile devices, advertisers need to have a specific strategy to engage with the mobile audience on an on-going basis. The latest mobile advertising platforms open up multiple avenues to directly target the consumers with personalized advertisement campaigns in a cost effective way while eliciting a better click rate and viewership. These platforms can be integrated with the existing CRM and data management tools to optimize the reach of the advertisements.Likewise, native advertising is gaining momentum in a big way with its non-obtrusive features driving monetization through native ads, while optimizing advertisement budgets and improving performance. The impetus is also on programmatic advertising with a growing number of brands taking advantage of its reach and efficiency. Additionally, low cost Virtual Reality mobile video content and apps are set to drive the next generation video advertisement strategies.To comprehend the complete ad management lifecycle and the ecosystem, choosing the most appropriate demand side platform that responds to bid requests from the supply side platforms will require more information on their integrations--for instance with paid search platforms, data management platforms or eCRM. Providing a gateway to advertising exchanges, we present to you the Top 10 Ad Management Solution Providers who can help formulate and manage an advertisement strategy and streamline the digital advertising processes. This edition features insightful articles on the gamut of advertizing in tandem with broader digital marketing schemas, and customer relationship management. Optimizing the Advertizing SpendSAAS LOYALTY PLATFORM SAVES CIOS MILLIONSOUR SAAS PLATFORM:ARE YOU RUNNING LOYALTY ON A CUSTOM PLATFORM? CONSIDER SWITCHING TO AIMIARANKED #1 OVERALL LOYALTY SOLUTION BY FORRESTER RESEARCH"Moving our 19 million members onto the Smart Button loyalty platform was critical to the future success of our organization. Migrating to this SaaS-based solution has reduced our operating costs and put in place a future-proofed solution that will be continuously enhanced over time at no incremental cost to us. Aimia's SaaS platform has increased our efficiency and effectiveness and ­ above all - helped us build stronger, more personal relationships with our most valued customers." - President of a $3.8 billion U.S.-based global retailerReduces operating costsAdds new capabilities to build better relationships with your best customersIncreases team operating efficiency and effectivenessIs easy, thanks to Aimia's expertise, service excellence and the platform's world-class robustness and flexibilityFuture-proofs your technology>>>>>Take your loyalty to the next level. Get started by contacting us at customer-loyalty.na@aimia.comOr visit us at aimia.comForrester recognized Aimia as a leader in customer loyalty solutions in two of its recent reports: "The Forrester WaveTM: Customer Loyalty Solutions For Large Organizations, Q1 2016", and "The Forrester WaveTM: Customer Loyalty Solutions For Midsize Organizations, Q1 2016." The Forrester WaveTM is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
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